Category Archives: Visibility
Oh, What a Camera Would Do!
NASCAR has them in the drivers’ cockpits. MLB has them dug into the ground in front of home plate. The NFL has had them in players’ helmets. In sport, cameras give us a view we’d otherwise never see (unless on … Continue reading
Filed under Advertising, Creativity, Hype, Performance Enhancers, Professional Sports, Sharing, Sports, Visibility
Wasted Away in Swine Flu Ville
Cinco de Mayo used to be dream date for Tequila makers, Mexican beers breweries and margarita mix devisers. Not this year. The unfortunate hype around “H1N1″ aka Swine Flu and our friends in Mexico has cast a cloud over Cinco … Continue reading
Filed under Awareness, Hype, Language, Photography, Viral, Visibility
Kilroy is Here… And Here… And Here
Hop around on the Web (especially Twitter) and you’ll see a common design trend: Cropped head shots–cropped for bios, avatars, for a lot. If eyes are the window into the soul, a photo of a cropped human face is the … Continue reading
Filed under Blogs, Brand, Communications Society, Creativity, Design, Ideas, Photography, Social Networks, Twitter, Viral, Visibility, Web
Personal Brand & First Amendment Blogging
Jeremiah Owyang, Forrester’s social media analyst, posed a question this week on how corporations respond to personal brands. The two most interesting parts of the post: Are there risks associated with personal brands? Do you have a First Amendment right to … Continue reading
Filed under Blogs, Brand, Communications Society, Social Networks, Twitter, Visibility, Work
Markets and Psychology
Advice from James Surowiecki in the Nov. 10 New Yorker: “Markets work best when investors are thinking for themselves, and tend to go awry when obsession with what everyone else is doing becomes a dominant concern. Maybe what investors really … Continue reading
Filed under Brand, Business, Creativity, Markets, Technology, Viral, Visibility
Talked About Tuesday: 12 Minutes to Top 100
As the post-Super Bowl ad hoopla fades, an unassuming rocker got a bump in sales. Before Tom Petty & The Heartbreakers played their 12-minute halftime set Sunday, they were nowhere in the iTunes Top 100 songs. As of Monday night (7:30 p.m. PST), all 4 songs the band played … Continue reading
Filed under Hype, Music, Visibility, Work
“I Actually Can’t Believe What I Just Saw”
ESPN uber-commentator Chris Berman said those very same words between a tirade of others you’ll never hear on an ABC-owned network. And we wince as we watch him unravel over the course of a minute. When you work in front … Continue reading
Filed under PR, Viral, Visibility
Airport Security Advertising
Zappos Shoes has come up with one of the better ads I’ve seen in awhile. And it’s so smart, you have to wonder why it wasn’t done sooner since we’ve been living in an airport security checkpoint world since 9.11.2001. Inside the security screening trays … Continue reading
Filed under Advertising, Brand Placement, Visibility, Web
Best NFL Brands
Four NFL teams still playing. One best brand: Packers. Although the Green Bay Packers have won just a single Super Bowl in the past 30 years, the organization’s “G” logo remains a symbol of excellence. The team’s 12 championships are … Continue reading
Filed under Brand, Visibility
News Center: Keep it Newsy
I left a sweet marketing gig with TaylorMade-adidas Golf last summer. I could have left on Valentine’s Day, tracked the intimate business closely and not missed a single press release from one competitor — MacGregor Golf — until right before … Continue reading
Filed under Brand, PR, Visibility
