As the post-Super Bowl ad hoopla fades, an unassuming rocker got a bump in sales.
Before Tom Petty & The Heartbreakers played their 12-minute halftime set Sunday, they were nowhere in the iTunes Top 100 songs.
As of Monday night (7:30 p.m. PST), all 4 songs the band played at the Super Bowl were in the same Top 100 (barely, see two in graphic).
Free Fallin’ - #33
I [...]
ESPN uber-commentator Chris Berman said those very same words between a tirade of others you’ll never hear on an ABC-owned network.
And we wince as we watch him unravel over the course of a minute.
When you work in front of a camera, don’t ever do this off-camera. Someone got the raw video and posted it on YouTube. [...]
Zappos Shoes has come up with one of the better ads I’ve seen in awhile. And it’s so smart, you have to wonder why it wasn’t done sooner since we’ve been living in an airport security checkpoint world since 9.11.2001.
Inside the security screening trays at San Diego International Airport, there’s a very simple message and colorful visual: PLACE SHOES HERE. [...]
Four NFL teams still playing. One best brand: Packers.
Although the Green Bay Packers have won just a single Super Bowl in the past 30 years, the organization’s “G” logo remains a symbol of excellence. The team’s 12 championships are more than any other NFL franchise. And the organization is the only community owned non-profit major [...]
I left a sweet marketing gig with TaylorMade-adidas Golf last summer. I could have left on Valentine’s Day, tracked the intimate business closely and not missed a single press release from one competitor — MacGregor Golf — until right before Halloween.
Absent a blog and online community, a company’s “News Center” on its website is among [...]
It took longer than predicted, but availability for portable digital music devices from Slacker was announced this week in advance of Black Friday, the largest U.S. consumer spending day of the year. Slacker said it’s taking online pre-orders for players that will ship in mid-December. But no retail sales yet where a hands-on experience is [...]
The creation of a new Custom Logo site for TaylorMade Golf, adidas Golf and Maxfli in 2007 positioned these brands (all part of the adidas Group) to compete head-to-head in the interactive marketing space with Callaway Golf and Titleist, two well-established players with a decade of experience in corporate sales. Previously, TaylorMade, the No. 1 [...]
