Category Archives: Viral
5 Keys to Twitter
Without a doubt, 2009 has been the year of Twitter. More than billion keystrokes from mainstream media have breathlessly chronicled the 40-person company’s rise to the heights of pop culture. If you’re in media, consume news or surf the Web, … Continue reading
Filed under Communications Society, Creativity, Customers, Hype, Productivity, Twitter, Viral
Wasted Away in Swine Flu Ville
Cinco de Mayo used to be dream date for Tequila makers, Mexican beers breweries and margarita mix devisers. Not this year. The unfortunate hype around “H1N1″ aka Swine Flu and our friends in Mexico has cast a cloud over Cinco … Continue reading
Filed under Awareness, Hype, Language, Photography, Viral, Visibility
Kilroy is Here… And Here… And Here
Hop around on the Web (especially Twitter) and you’ll see a common design trend: Cropped head shots–cropped for bios, avatars, for a lot. If eyes are the window into the soul, a photo of a cropped human face is the … Continue reading
Filed under Blogs, Brand, Communications Society, Creativity, Design, Ideas, Photography, Social Networks, Twitter, Viral, Visibility, Web
Twilight: Take That, Big Studios — and Critics
When a $37 million movie brings in almost $80 million during its first box office weekend, who really cares about “playability” — a term one industry watcher used this weekend to describe how a movie appeals to more than one … Continue reading
Markets and Psychology
Advice from James Surowiecki in the Nov. 10 New Yorker: “Markets work best when investors are thinking for themselves, and tend to go awry when obsession with what everyone else is doing becomes a dominant concern. Maybe what investors really … Continue reading
Filed under Brand, Business, Creativity, Markets, Technology, Viral, Visibility
Winter Thaw for Facebook?
A 5% drop in Facebook members, according to Nielsen Ratings, may be a temporary blip, due to user fatigue. What will be the most telling is this summer when users are outdoors. Facebook’s recent IM testing shows how much it needs to be … Continue reading
Intimate vs. Impersonal
Remember when music concerts by successful artists were stadium-style events? I mean Rolling Stones-thank-goodness-we-have-a-Jumbo-Tron-to-see-what’s-going-on productions? Sure, summer “tours” that combine several popular acts remain so fans can have a quasi-Woodstock experience. But they are rare. I took in an Angels and Airwaves show at … Continue reading
Filed under Angles and Airwaves, Business, Creativity, Customers, Music, Viral
Great Way to Soften Hard Edges
After airing the infamous “telephone” ad, the Clinton campaign went with comedy on Saturday night to soften the edges and appeal to voters’ kindness. This is a splendid viral PR move and creative use of free airtime and press to … Continue reading
That’s Amore
Do you like dining out on Italian food? The restaurant business has a reputation for high failure rates. I’m not sure whom to believe on the statistics, but I believe cabbies who recommend Italian eateries. And they’re never chains. Which … Continue reading
Filed under Brand, Food, Restaurants, Value, Viral
Hip Shopping Advice
What if people congregated daily to share places to shop for designer brands, microbrands and everything in between? They are — right here at superfuture’s supertalk, where “superbored” shoppers provide advice and recommendations, as well as display their clothing style … Continue reading
Filed under Shopping, Technology, Viral
