After seeing the wrap-up stories on CTIA, it was clever timing for this NYT blog post on a U.S. shortage of iPhones. Some possible reasons: Surging international adoption of the iPhone, thanks to a steady exportation of the must-have devices by friends and family. Typically unlocked and untethered from a wireless carrier. The siren call for freedom of [...]
One of the best books on telling a good marketing story is Seth Godin’s All Marketers Are Liars. Upshot: If a company’s messaging doesn’t match its product or customer experience, there’s confusion, distrust and lost opportunities for repeat business.
Which leads me to Mission Statements, those historical bedrocks of company stories and marketplace positioning. When authentic, they are powerful because [...]
Writing is too often minimized in marketing projects.
Images, visuals and eye candy make us notice.
But writing makes us believe.
Writing is no easy gig (even though the business world relies heavily on e-mail). Without good writing, marketing project briefs need too many clarifications and re-clarifications. Without good writing, full meaning becomes half. Without good writing, television executives air re-runs and comedians grouse about weak material. A-List actors [...]
Browsing books to buy on Amazon, I suddenly wished for a Kindle — if just for a moment tonight. The ability to download books on a wireless device is brilliant if you want something now.
Remember the hype and Newsweek cover story two months ago? The product was out of stock less than six hours after [...]
This was a grand idea. Now it’s a name and not a movement. Sorry to see it fizzle. An example of a branded cause that can’t to deliver without corporate support.
Would Intel still had gained something if it would have stayed with the One Laptop Per Child program, despite a change in the costing model and use of a competing chip? Aren’t consumers with a [...]
In the world of advertising agencies, awards are now bestowed for the act of creative planning. This from an organization of creative agency planners. Its mission statement below. I am not making this up.
“The Account Planning Group exists to promote and celebrate excellence in creative thinking. We believe that creativity is the key to differentiated, [...]
“Your Caddie” is a channel marketing program to serve 25,000 U.S. promotional products resellers in the Ad Speciality Services Industry (ASI). Among the biggest challenges for golf companies serving ASI customers is digital asset management, consistency of brand message, and differentiation. TaylorMade-adidas Golf Company’s Corporate Sales Group began moving to its tri-brand and service message [...]
