Category Archives: Value Proposition
Unlocked Smartphones
After seeing the wrap-up stories on CTIA, it was clever timing for this NYT blog post on a U.S. shortage of iPhones. Some possible reasons: Surging international adoption of the iPhone, thanks to a steady exportation of the must-have devices by friends and … Continue reading
Filed under Value Proposition
What’s Your Mission?
One of the best books on telling a good marketing story is Seth Godin’s All Marketers Are Liars. Upshot: If a company’s messaging doesn’t match its product or customer experience, there’s confusion, distrust and lost opportunities for repeat business. Which leads me … Continue reading
Filed under Business, Customers, Ideas, Language, Value Proposition
The Value of Good (Great, if You’re Lucky) Writing
Writing is too often minimized in marketing projects. Images, visuals and eye candy make us notice. But writing makes us believe. Writing is no easy gig (even though the business world relies heavily on e-mail). Without good writing, marketing project briefs need too many clarifications and re-clarifications. Without … Continue reading
Filed under Value Proposition, Work, Writing
Amazon Kindle Redux
Browsing books to buy on Amazon, I suddenly wished for a Kindle — if just for a moment tonight. The ability to download books on a wireless device is brilliant if you want something now. Remember the hype and Newsweek … Continue reading
Filed under Communications Society, Customers, Design, Hype, Shopping, Value Proposition, Viral, Work, Writing
One Laptop Per Child: Great Name, What Happened?
This was a grand idea. Now it’s a name and not a movement. Sorry to see it fizzle. An example of a branded cause that can’t to deliver without corporate support. Would Intel still had gained something if it would have stayed with the One Laptop Per … Continue reading
Filed under Customers, Loyalty, PR, Technology, Value Proposition
Planners’ Recommendation: Have a Plan
In the world of advertising agencies, awards are now bestowed for the act of creative planning. This from an organization of creative agency planners. Its mission statement below. I am not making this up. “The Account Planning Group exists to … Continue reading
Filed under Puffery, Value Proposition
Channel Marketing: Value Proposition
“Your Caddie” is a channel marketing program to serve 25,000 U.S. promotional products resellers in the Ad Speciality Services Industry (ASI). Among the biggest challenges for golf companies serving ASI customers is digital asset management, consistency of brand message, and … Continue reading
Filed under Value Proposition, Work
