Entries Tagged as ‘Uncategorized’

May 9, 2008

When Photographs Speak

Sometimes words can’t adequately describe photographs. The images simply speak to you through your eyes.
This set of nine images by professional shooter Joe McNally fits the category. And Joe includes words to describe how he did them.
Hint: use the light.
A bit of inspiration is all we need.

April 21, 2008

A Real Earth Day

What was once attacked as fringe is now mainstream.
Tomorrow’s Earth Day, much like the U.S. holiday of Thanksgiving, shouldn’t be a once-a-year moment. Acts, thoughts and beliefs that benefit the globe can be a daily part of life — just like giving thanks.
Yes, Whole Foods Market picked the right day to end the use of [...]

April 7, 2008

Kindle Keeps Us Guessing

This AP story highlights the lack of sales data for the Amazon Kindle. Amazon, meanwhile, talks up its digital strategy in Monday’s NYT.
There’s still a wait to get one. I haven’t broken down yet to buy a Kindle on ebay (fastest way, according to those in the know). I have placed a handful of orders [...]

April 3, 2008

Ghost-Written: Can You Trust Blogs?

I’m not a big reader of the Tim Ferriss 4-hour workweek blog.
I think thought I know knew why.
For the past year, it wasn’t really written by him. With two ghost writers paid very little, Tim Ferriss fooled a lot of readers. Imagine if the New York Times was really published by the Chicago Tribune. When your name [...]

March 31, 2008

Microbrand Monday: SightSpeed

Oil is over $100 a barrel. Reducing your carbon footprint is good. Google went dark to support Earth Hour.
So why not use video conferencing more and save travel for the only the most crucial business? 
SightSpeed is a Berkeley, California-based company that provides VoIP communications for reasonable rates. The company serves everyday folks at home, as well as businesses large and [...]

February 28, 2008

Signal-to-Noise Ratio: Dialing the Right Message

If you work in marketing, PR or journalism, you’re reading constantly. Email. Websites. Text messages. Blogs. Project briefs. Ad copy. Scripts. Court filings. Government documents. Speeches. Talking points. Press releases. White papers. Case studies. 
Time permitting, you probably read books and magazines. Possibly you groom your screenplay or novel (the most ambitious of you out there).
Words come at us through pixels, [...]

February 27, 2008

What the Girl Scouts Taught Me About Customer Conversations

Marketers talk a lot about engaging conversations with customers. But short of focus groups and customer satisfaction surveys, do many marketers talk (in the same room) with customers? I mean themselves (not a hired firm) spending time one-on-one and face-to-face to hear and see customers’ likes and dislikes? There’s nothing like being criticism in person.
Here’s where Pareto’s principle of 80/20 comes in. When I’m in the [...]

February 21, 2008

Aerosmith and Slacker Logos: Coincidence?

One’s been around since roughly 1970 and hails from Boston. The other came onto the scene at SXSW via San Diego.
Aerosmith’s logo led the way and remains iconic in the rock world. Slacker’s logo was born last year to herald a new type of digital music experience.
Both work well.
Logo development can be tricky. So much [...]

February 19, 2008

Borrowing Someone’s Personal Brand: No-No

I saw this last week in the Wall Street Journal and forgot to share it. High school teachers and college professors have software that can detect plagiarism.
Now it appears that Internet dating service enthusiasts or social networkers may also want to do a little background checking when considering getting serious with someone they meet online. [...]

February 14, 2008

Google’s Lawyers are Damn Good

Are you on Facebook? Do you want to quit Facebook?
By now, you know the company took a PR whipping this week at the hands of the New York Times in this clip that illustrated new concerns about what happens to your personal data after you cancel a Facebook account. The blogsphere erupted immediately.
The aggrieved ex-Facebooker felt like he was at the Eagle’s [...]