Category Archives: Uncategorized
Citizen Journalism: The Experiment Continues
Much has been made about “citizen journalists” on the ground in Mumbai typing 140-character dispatches over Twitter and snapping images with their Nikons or cellphones. Social media, no doubt, has changed how we receive information and watch stories unfold. Om … Continue reading
Filed under Advertising, Communications Society, Mobile, Sharing, Social Networks, Twitter, Uncategorized, Web
Help You Can Believe In…
Last year, wildfires ripped through San Diego and destroyed many homes and dreams. With the economy hurting, it’s difficult to ask people to donate to every cause. The simple effort below on the part of President-elect Barack Obama shows that … Continue reading
Filed under Sharing, Uncategorized
When Photographs Speak
Sometimes words can’t adequately describe photographs. The images simply speak to you through your eyes. This set of nine images by professional shooter Joe McNally fits the category. And Joe includes words to describe how he did them. Hint: use the light. A bit of inspiration … Continue reading
Filed under Photography, Uncategorized
A Real Earth Day
What was once attacked as fringe is now mainstream. Tomorrow’s Earth Day, much like the U.S. holiday of Thanksgiving, shouldn’t be a once-a-year moment. Acts, thoughts and beliefs that benefit the globe can be a daily part of life — … Continue reading
Filed under Awareness, Environment, Uncategorized
Kindle Keeps Us Guessing
This AP story highlights the lack of sales data for the Amazon Kindle. Amazon, meanwhile, talks up its digital strategy in Monday’s NYT. There’s still a wait to get one. I haven’t broken down yet to buy a Kindle on … Continue reading
Filed under Uncategorized
Ghost-Written: Can You Trust Blogs?
I’m not a big reader of the Tim Ferriss 4-hour workweek blog. I think thought I know knew why. For the past year, it wasn’t really written by him. With two ghost writers paid very little, Tim Ferriss fooled a lot … Continue reading
Filed under Awareness, Blogs, Loyalty, Uncategorized
Microbrand Monday: SightSpeed
Oil is over $100 a barrel. Reducing your carbon footprint is good. Google went dark to support Earth Hour. So why not use video conferencing more and save travel for the only the most crucial business? SightSpeed is a Berkeley, California-based company that … Continue reading
Filed under Brand, Technology, Uncategorized, Virtual, Web, Work
Signal-to-Noise Ratio: Dialing the Right Message
If you work in marketing, PR or journalism, you’re reading constantly. Email. Websites. Text messages. Blogs. Project briefs. Ad copy. Scripts. Court filings. Government documents. Speeches. Talking points. Press releases. White papers. Case studies. Time permitting, you probably read books and magazines. Possibly you groom … Continue reading
Filed under Creativity, Uncategorized, Work, Writing
What the Girl Scouts Taught Me About Customer Conversations
Marketers talk a lot about engaging conversations with customers. But short of focus groups and customer satisfaction surveys, do many marketers talk (in the same room) with customers? I mean themselves (not a hired firm) spending time one-on-one and face-to-face to hear and see customers’ likes and dislikes? … Continue reading
Filed under Customers, Loyalty, Uncategorized, Work
Aerosmith and Slacker Logos: Coincidence?
One’s been around since roughly 1970 and hails from Boston. The other came onto the scene at SXSW via San Diego. Aerosmith’s logo led the way and remains iconic in the rock world. Slacker’s logo was born last year to … Continue reading
Filed under Creativity, Logos, Uncategorized
