Category Archives: Twitter
5 Keys to Twitter
Without a doubt, 2009 has been the year of Twitter. More than billion keystrokes from mainstream media have breathlessly chronicled the 40-person company’s rise to the heights of pop culture. If you’re in media, consume news or surf the Web, … Continue reading
Filed under Communications Society, Creativity, Customers, Hype, Productivity, Twitter, Viral
Kilroy is Here… And Here… And Here
Hop around on the Web (especially Twitter) and you’ll see a common design trend: Cropped head shots–cropped for bios, avatars, for a lot. If eyes are the window into the soul, a photo of a cropped human face is the … Continue reading
Filed under Blogs, Brand, Communications Society, Creativity, Design, Ideas, Photography, Social Networks, Twitter, Viral, Visibility, Web
Twitter: Chaotic Addiction
So much has been written about Twitter, it’s a bit silly. Here’s a small private company with annual revenue surely south of $100 million, and headcount well below 100. Many companies meet these criteria. Many companies are barely known. Twitter … Continue reading
Filed under Advertising, Blogs, Business, Communications Society, Free, PR, Sharing, Social Networks, Twitter
The Original Twitter Qs: WWJJD?
I’ll take Jeff Jarvis at his word that he did not see these two Twitter @ questions posed to him by me @mootsman this week. This may be a first: Posting old Tweets on a blog. Note times, dates and … Continue reading
WWJJD? (What Would Jeff Jarvis Do?)
It’s a brave new world full of a billion voices, tapping away, sounding off, getting snarky, demanding their due. Anyone with a computer or smartphone can jump in and say something. And somewhere, someone is listening, if just for a … Continue reading
Filed under Blogs, Books, Brand, Communications Society, Google, Social Networks, Twitter, Web, Writing
Online Marketing: What Works?
Two interesting reports supported by interesting data. Not the same conclusions. Fred Wilson, high-profile VC whose firm invested in Twitter, posted that online banners work, just differently from search, according to comScore. Meanwhile, this story in the NYT looks at … Continue reading
Filed under Advertising, Brand, Hype, Social Networks, Twitter
Internet Access or Sex? Clever Question
The tagline “Intel Inside” and the Blue Men Group were once the way to position computer chips, a pretty dull topic. Intel, via Harris Interactive, has found another way: Conduct a survey where you ask respondents to choose: Internet access or … Continue reading
Filed under Mobile, Technology, Twitter
Personal Brand & First Amendment Blogging
Jeremiah Owyang, Forrester’s social media analyst, posed a question this week on how corporations respond to personal brands. The two most interesting parts of the post: Are there risks associated with personal brands? Do you have a First Amendment right to … Continue reading
Filed under Blogs, Brand, Communications Society, Social Networks, Twitter, Visibility, Work
What Will Sell in 2009
Get out your yellow wristband. Lance Armstrong’s on the bike and will race in 2009. He’s doing it to raise awareness for cancer research through his Livestrong organization. He shares his training on Twitter, often with a dozen or more funny … Continue reading
Filed under Brand, Brand Placement, Cause Marketing, Social Networks, Twitter
Citizen Journalism: The Experiment Continues
Much has been made about “citizen journalists” on the ground in Mumbai typing 140-character dispatches over Twitter and snapping images with their Nikons or cellphones. Social media, no doubt, has changed how we receive information and watch stories unfold. Om … Continue reading
Filed under Advertising, Communications Society, Mobile, Sharing, Social Networks, Twitter, Uncategorized, Web
