Entries Tagged as ‘Technology’

May 12, 2008

Sprint and Its CEO

Last week’s announcement of $3 billion deal among big players like Intel, Google and Sprint to push WiMAX in the market is a nice press release.
Dan Hesse, Sprint CEO and now head ad pitchman in a national campaign (a variation thereof predicted on this blog in late 2007), has his hands full. Pushing WiMAX [...]

April 30, 2008

The Value of Connecting

Can you sense it?
Are you at the brink of information saturation? Trying to absorb too much? Hearing a lot of noise and not enough signal?
Seth Godin, one of the most influential marketing bloggers, felt it yesterday. I have been sensing it for weeks, and fight it every now and then while sifting through an avalanche of [...]

April 23, 2008

Cautionary Twitter Tale

Do you tweet?
If so, this story that broke overnight may be of interest to you. In the PR vein, Twitter has to come out and clear the air in the next 12 hour for the U.S. market. The blogosphere will be pouncing, poking, debating and judging.
A cautionary tale on the tool and what can happen [...]

April 7, 2008

Microbrand Monday: TechSmith

Project management and feedback to agencies and designers can be time-consuming with note taking, talking and emails.
Or it can be as easy as a picture.
One of the most productive software programs is SnagIt from TechSmith. Comes with 30-day free trial. Allows you to save any part of your screen in multiple formats, mark-up, highlight, even [...]

April 4, 2008

PowerPoint on Blackberry

PowerPoint is part of life on the road pitching audiences. Your laptop carries the slides that are run through a projector. You lug your laptop (and power supply) through airport security checkpoints, in your briefcase, on your shoulder. 
What if you only had to bring your sleek Blackberry and a small Bluetooth-enabled adapter (3.5″ x 2.5″ x 1″ ;) with USB port?
Check out Impatica, [...]

April 2, 2008

WiMAX Teasing

Sprint Nextel quietly leaked word last week that it was “in talks” with Comcast and Time Warner Cable to re-ignite its WiMAX plans with big investment dollars. The story showed up in the Wall Street Journal, then the rest of the pack followed.
But Sprint CEO Dan Hesse, now featured in national ad spots as predicted on [...]

March 31, 2008

Microbrand Monday: SightSpeed

Oil is over $100 a barrel. Reducing your carbon footprint is good. Google went dark to support Earth Hour.
So why not use video conferencing more and save travel for the only the most crucial business? 
SightSpeed is a Berkeley, California-based company that provides VoIP communications for reasonable rates. The company serves everyday folks at home, as well as businesses large and [...]

February 29, 2008

How Green is Your Cellphone?

Since the most “gadget conscious” cellphone users buy a new device every 9 months, use of recyled materials for these products makes perfect sense. Nokia has announced a prototype (not yet in the market) called Remade. The company is sending environmental signals in advance of the product launch. Blue no longer dominates Nokia’s website. The carefully selected image of a woman, [...]

February 23, 2008

Hip Shopping Advice

What if people congregated daily to share places to shop for designer brands, microbrands and everything in between? They are — right here at superfuture’s supertalk, where “superbored” shoppers provide advice and recommendations, as well as display their clothing style preferences and tastes with uploaded images from around the world. The website is closed to [...]

February 19, 2008

Borrowing Someone’s Personal Brand: No-No

I saw this last week in the Wall Street Journal and forgot to share it. High school teachers and college professors have software that can detect plagiarism.
Now it appears that Internet dating service enthusiasts or social networkers may also want to do a little background checking when considering getting serious with someone they meet online. [...]