Category Archives: Sports
Oh, What a Camera Would Do!
NASCAR has them in the drivers’ cockpits. MLB has them dug into the ground in front of home plate. The NFL has had them in players’ helmets. In sport, cameras give us a view we’d otherwise never see (unless on … Continue reading
Filed under Advertising, Creativity, Hype, Performance Enhancers, Professional Sports, Sharing, Sports, Visibility
Tiger Woods Never Looked Comfortable in a Buick
News today that global icon Tiger Woods and Buick have cut ties comes about 5 years late. GM’s strategy to spend a reported $7 million to $8 million a year on Tiger to promote the Buick brand did little to … Continue reading
How Corporate is Your Social Networking?
Businessweek had an item in its Nov. 17 issue on the Nike+ Web site drawing “hordes of runners” who share and track data from their runs. The Nike+ Web site is helping grow the company’s U.S. market share for running … Continue reading
Filed under Social Networks, Sports, Technology
How Good is Your Memory?
Quick sports quiz: Who won golf’s U.S. Open Championship last June? A: Not Tiger Woods. No, Angel Cabrera of Argentina was the victor at Oakmont Country Club outside Pittsburgh, PA. What golf brand logo did Cabrera wear on his cap, the … Continue reading
Filed under Brand Placement, Sports
Everything Old is New Again
If you drive a Corvette and play TaylorMade Tour Preferred (TP) golf clubs you may have a deja vu moment when popping the back lid of your sports car. It’s the brand badges. They have similarities. Fast cars and golf … Continue reading
Filed under Awareness, Brand, Brand Placement, Sports
Little White Balls as Technology Sell
With the PGA’s Buick Invitational in San Diego, the appearance of the season’s first new ad campaigns are as predictable as a Tiger Woods victory. Last year, the early-season hype was square-headed drivers. This year it’s quieter: Tiger hawking Buick Enclaves (a given) and PGA tour professionals sharing … Continue reading
Filed under Advertising, Brand, Sports, Viral, Web
Does Bill Belichick Make You Want a Motorola RAZR?
Motorola’s products seem to be getting smaller and smaller. But not on the sidelines of NFL games. The reason: Motorola bought the space. Is putting your logo on a bulky wired contraption worn by tense and angry men a good marketing decision when you’re core business is wireless cellphones … Continue reading
Filed under Awareness, Brand, Communications Society, Mobile, Sports
