Category Archives: Specialized Segment
Work is for People Who Don’t Golf
A New York Times clip today on golf is the most emailed (as of 10:30 a.m. PST). It points out the struggles of the business (in fairness, Callaway Golf had a record year in 2007). Factors contributing to slide in number of golfers? Rounds take 4 or … Continue reading
Filed under Awareness, Loyalty, Professional Sports, Specialized Segment
Oakley Goggles Survive Female Wrestlers!
Oakley, the premium athletic sunglass and eye protection brand, has rolled out print ads that stretch beyond tradition. This one features a goggle called the “Crowbar” and includes a wrestling scene with snowboarder Eero Ettala. Does it feel extreme to … Continue reading
Advertising : Tri-Branding
The 2007 roll-out of print advertisements in publications read by corporate resellers of golf products ensures that the TaylorMade Golf, adidas Golf and Maxfli “tri-brand” and “service” messages reach their audience. Call to action is toll-free number where sales support … Continue reading
Filed under Print Advertising, Specialized Segment, Work
Market Positioning : Custom Logo Web Site
The creation of a new Custom Logo site for TaylorMade Golf, adidas Golf and Maxfli in 2007 positioned these brands (all part of the adidas Group) to compete head-to-head in the interactive marketing space with Callaway Golf and Titleist, two … Continue reading
Filed under Awareness, Specialized Segment, Visibility, Work
