Category Archives: Shopping
On Sale Now!
There’s not a morning that goes by that I don’t get a killer offer in my Gmail. Apple. Golf Galaxy. Nordstrom. Gap. Field Notes. Amazon. And on it goes. My head’s swimming with numbers and percetage symbols. I haven’t known … Continue reading
Filed under Advertising, Awareness, Communications Society, Customers, Markets, Shopping, Web
A Shopping Name for Every Day
First there was Black Friday. Then Buy Nothing Day, an anti-consumerism alternative. Today it’s Cyber Monday. What’s next? Gift Card Saturday? A year ago, I only half-jokingly suggested the possibility that someone might buy their friends only virtual gifts from Facebook. … Continue reading
Filed under PR, Shopping, Social Networks, Virtual
A Month Devoted to Madness
It’s that time of year: A college basketball tournament with a registered trademark, the obssession over “bracketology”, and new sales or manufactured events. March Madness has become an unofficial-almost-end-of-winter mantra — and reason to buy something, anything. Tax refund checks are in the mail, … Continue reading
Filed under Advertising, Awareness, Blogs, Business, Shopping
Hip Shopping Advice
What if people congregated daily to share places to shop for designer brands, microbrands and everything in between? They are — right here at superfuture’s supertalk, where “superbored” shoppers provide advice and recommendations, as well as display their clothing style … Continue reading
Filed under Shopping, Technology, Viral
Kindle Online Community Outcry
A scan of the Amazon website tonight shows a steady flow of spirited comments in the Kindle forum. While some posts condemn Amazon for the Kindle shortage (4-6 week delivery from time of order), others defend the company, which has made a … Continue reading
Brand Fakes Haven Gets Own Brand
Beijing’s infamous epicenter for counterfeit brand products has launched its own. The Silk Street Market settled lawsuits in 2006 with five major luxury brands including Louis Vuitton. During business trips to Beijing’s Chaoyang District, I remember flocks of American tourists haggling price … Continue reading
Amazon Kindle Redux
Browsing books to buy on Amazon, I suddenly wished for a Kindle — if just for a moment tonight. The ability to download books on a wireless device is brilliant if you want something now. Remember the hype and Newsweek … Continue reading
Filed under Communications Society, Customers, Design, Hype, Shopping, Value Proposition, Viral, Work, Writing
Perfect Apple PR
Apple this year provided a case study in achieving PR nirvana. It helps when your CEO baits the tech press in January to stir so much anticipation for a product launch that customers camp out to be first (iPhone). Or … Continue reading
Filed under Brand, PR, Shopping, Technology
Shopaholics Anonymous
Just when you thought all the major shopping days before Christmas were identified, up sprouts another: Green Monday. This tag, coined by the folks at eBay (Shop Victoriously!), coincides with the second Monday of December. New data from comScore shows that Dec. 10 … Continue reading
Filed under Business, Customers, Shopping, Technology
A Facebook Christmas
A poll released today on MarketingCharts says American shoppers plan to spend the same or less on gifts as last holiday season. Average total spending per shopper will be $662. That’s to cover an average of 16 people on gift lists. The survey includes a breakout of … Continue reading
