Category Archives: Search
Marketing in Difficult Times
If you work in marketing, you know the drill: Times get tough, leadership grows cautious, budgets–and usually people–are let go. So if everybody does it, should we assume it’s the right approach? If you make full-size Hummers at GM in … Continue reading
Filed under Blogs, Competition, Creativity, Customers, Loyalty, Markets, Search, Social Networks
Tracking Happiness on Twitter
One amazing thing about the web is what can be tracked. Several companies chart website visits and most popular keyword searches, which can be helpful data points for marketers on social trends. Now there’s an online tool to track Twitter. I don’t Twitter, but I’m fascinated … Continue reading
