Category Archives: Puffery
Don’t Try This at Home, at Work, or Anywhere
Dell, which could use buzz, should know better than to turn up a fake blog to help push a whisper marketing campaign for its new laptop computer. Who recommended it? The corporate marketing team or an outside agency? If this … Continue reading
Filed under Advertising, Blogs, News, Puffery
Vote for Him and Her
Hillary Clinton and John McCain got valuable free airtime on Monday’s national news programs. But it’s likely only one of them will be around after the Iowa Caucus and New Hampshire primary. Endorsements for Clinton and McCain from the Des … Continue reading
Planners’ Recommendation: Have a Plan
In the world of advertising agencies, awards are now bestowed for the act of creative planning. This from an organization of creative agency planners. Its mission statement below. I am not making this up. “The Account Planning Group exists to … Continue reading
Filed under Puffery, Value Proposition
