Category Archives: Print Advertising
Can News Delivered on Paper Survive?
If bicycles can survive–and even carve out new markets with products going for more than $9,000–surely newspapers can reinvent and avoid industrial extinction? Newspapers are information providers in an information age. What would happen if they ditched their printing-presses-and-driveway-delivery model? … Continue reading
Filed under News, Print Advertising, Technology
Smells Like Magazine Success
After enjoying issues of Vanity Fair, Esquire, Details and GQ, I’m convinced that print versions of these magazines will survive, despite the fact they provide the same editorial content free on the web, and we all have increasing choices of … Continue reading
Filed under Advertising, Free, Print Advertising
Advertising : Tri-Branding
The 2007 roll-out of print advertisements in publications read by corporate resellers of golf products ensures that the TaylorMade Golf, adidas Golf and Maxfli “tri-brand” and “service” messages reach their audience. Call to action is toll-free number where sales support … Continue reading
Filed under Print Advertising, Specialized Segment, Work
