What’s your company or organization’s story? How do you tell it?
Messaging is part art and science. It takes a strong gut sense to move a group messaging session to completion — especially in the early phase of a company when stakes feel so much higher. Will we nail it? Are we over-reaching? Is it clear? Can [...]
“You Give Love a Bad Name” is a timeless anthem of heartache and angst.
Some agencies give PR a bad name. There is the selection process, the excitement, and the promise of what can be. Then the boilerplate letter of agreement arrives. If you’re in PR, there is a flavor long since out of vogue (think [...]
Last week’s announcement of $3 billion deal among big players like Intel, Google and Sprint to push WiMAX in the market is a nice press release.
Dan Hesse, Sprint CEO and now head ad pitchman in a national campaign (a variation thereof predicted on this blog in late 2007), has his hands full. Pushing WiMAX [...]
ABC News has empowered an online community of election watchers and media critics. I’m not sure of the record for most comments on a blog (or web news posting). But ABC’s got to be rising up the list.
Imagine getting this kind of feedback in just over 24 hours. There were 19,000+ comments as of 10 [...]
Sprint Nextel quietly leaked word last week that it was “in talks” with Comcast and Time Warner Cable to re-ignite its WiMAX plans with big investment dollars. The story showed up in the Wall Street Journal, then the rest of the pack followed.
But Sprint CEO Dan Hesse, now featured in national ad spots as predicted on [...]
China is under increasing public relations pressure to change its stance on Tibet and Sudan.
And for good reason.
The 2008 Summer Olympics as whipping post for anti-China protests over freedom of expression and human rights issues is guaranteed. It’s almost too easy. They’re over there. We’re over here, claiming higher ground (with our iPods, made in China, of course). [...]
The voters have spoken. Now the marketers for each candidate make their next moves. Tonight on Sen. Hillary Clinton’s website it’s all about momentum and building the war chest. Over at Sen. Barack Obama’s website, the big picture showing win percentage by state. No sign of loss in Ohio or the projected (Associated Press) defeat in Texas.
This [...]
After airing the infamous “telephone” ad, the Clinton campaign went with comedy on Saturday night to soften the edges and appeal to voters’ kindness. This is a splendid viral PR move and creative use of free airtime and press to reach a good-sized audience. It gets people talking about you — and not him.
We’ll [...]
At first glance, this post on the Google blog would appear to be high-brow coming from a writer whose title is Chief Economist. But its premise is simple: Google does well because it has been “learning by doing” the past decade.
Makes good sense.
So does the timing of the post and its 7 generic references to ”competition” or alternative search engines. That’s no [...]
Starbucks knows we have homes and most of us work, so I assume that the ‘third place’ in some of our lives is, well, at Starbucks, standing in line before that morning commute, zipping into a drive-through on a summer road trip, or just hanging out with friends and family.
Tomorrow night as the coffee giant holds its training for associates in [...]
