Category Archives: News
A Brand Forever Associated with “Killer”
Living in Southern California, the word “killer” is part of surfing lingo. Something “killer” is considered really good and harmless. It works, as in “that pair of Oakley Radars is killer, dude!” But when a brand assumes a different type of killer … Continue reading
Filed under Brand Placement, Communications Society, Language, News, PR
Why News “papers” Will Lose
It’s not hard to see that printed news will go the way of dinosaurs, typewriters and 8-Track Tapes. Much has been written about the demise of newspapers. Much more will be debated as daily “print” journalism craters and moves to … Continue reading
Filed under Business, Communications Society, Competition, Markets, News, Web
10 Questions About the Future of News
As the news industry morphs into something different and exciting (not to mention, scary for some), a few questions: Will the number of press passes be capped at the White House and both houses of Congress? Will the U.S. Supreme … Continue reading
Filed under Blogs, News, Technology, Web, Writing
Boy, I’m Glad Someone Said It
Back when newspapers ruled, being first and being original truly mattered. You broke the story. The competition couldn’t match or pass you until it published (a) in the afternoon or (b) next morning. TV and radio had the edge on … Continue reading
Filed under Blogs, Communications Society, Competition, Ideas, News, Social Networks, Value
Is News Really Something You Can Lose?
This piece from the New Yorker (disclosure: I am a paying subscriber to the magazine) explores the inevitable. As the blogosphere continues to grow and “traditional” media suffers from a loss in ad dollars, where will we find ourselves in … Continue reading
Don’t Try This at Home, at Work, or Anywhere
Dell, which could use buzz, should know better than to turn up a fake blog to help push a whisper marketing campaign for its new laptop computer. Who recommended it? The corporate marketing team or an outside agency? If this … Continue reading
Filed under Advertising, Blogs, News, Puffery
What if the New York Times Accepted Customer Donations?
What if the New York Times put a “Donate Today” button in a visible spot on its Web home page and let readers give any amount via PayPal. Here’s why: Much of the blogosphere making money through traffic owes its … Continue reading
The Trouble with Anonymous Sources
You can never know the agenda of an anonymous source when covering the news. To wit: Old-school media Wall Street Journal reports that Jonathon Miller, former AOL head, is trying to raise money in a long-shot deal to buy all or part of Yahoo … Continue reading
Filed under Blogs, Competition, News, PR
Can News Delivered on Paper Survive?
If bicycles can survive–and even carve out new markets with products going for more than $9,000–surely newspapers can reinvent and avoid industrial extinction? Newspapers are information providers in an information age. What would happen if they ditched their printing-presses-and-driveway-delivery model? … Continue reading
Filed under News, Print Advertising, Technology
