The tagline “Intel Inside” and the Blue Men Group were once the way to position computer chips, a pretty dull topic.
Intel, via Harris Interactive, has found another way: Conduct a survey where you ask respondents to choose: Internet access or sex.
The results may surprise you.
Intel’s survey, “Internet Reliance in Today’s Economy,” is a pretty slick story [...]
Entries Tagged as ‘Mobile’
December 12, 2008
Internet Access or Sex? Clever Question
December 11, 2008
Making Room for Old School Disruption
This post on HBR’s business blog is a great reminder.
Any company–not just startups–can change the game. Terabeam in the early half of the decade burned through $500 million of VC money and equity trying to change the wireless networking game.
It’s now Sprint’s turn with Clearwire to try. No easy gig, but who said disrupting the [...]
December 2, 2008
Nokia N97 Colors Itself Different
Did the tech press and bloggers doubt that Nokia, the number one cellphone maker in the world, would come up short on its latest smartphone? Lots of technical muscle, for sure.
Yes, Apple’s iPhone is synonomous with hip, intuitive user experience, not to mention a selection of optional applications already a year ahead of the competition.
But [...]
May 22, 2008
Cellphones, Buttons and Steering Wheels
As I wound through Rancho Santa Fe during a nice training ride before sunset, I noticed the same thing over and over yesterday: drivers talking on cellphones. Talking in sports cars. SUVs. Sedans. You name it, they were on the cell talking in it.
Multi-tasking is no big deal. We all do it (I’ve seen plenty [...]
April 4, 2008
PowerPoint on Blackberry
PowerPoint is part of life on the road pitching audiences. Your laptop carries the slides that are run through a projector. You lug your laptop (and power supply) through airport security checkpoints, in your briefcase, on your shoulder.
What if you only had to bring your sleek Blackberry and a small Bluetooth-enabled adapter (3.5″ x 2.5″ x 1″) with USB port?
Check out Impatica, [...]
February 29, 2008
How Green is Your Cellphone?
Since the most “gadget conscious” cellphone users buy a new device every 9 months, use of recyled materials for these products makes perfect sense. Nokia has announced a prototype (not yet in the market) called Remade. The company is sending environmental signals in advance of the product launch. Blue no longer dominates Nokia’s website. The carefully selected image of a woman, [...]
February 17, 2008
The Price of Popularity for Apple’s iPhone
The days of 2-year wireless contracts and exclusive carrier deals are under assault from global black market forces. Apple has admitted it can’t account for a chunk of iPhones (not on AT&T service plans) that should be producing revenue.
This New York Times article in Monday’s edition provides human texture to what happens when when marketing and product design are hot, [...]