Category Archives: Markets
Why News “papers” Will Lose
It’s not hard to see that printed news will go the way of dinosaurs, typewriters and 8-Track Tapes. Much has been written about the demise of newspapers. Much more will be debated as daily “print” journalism craters and moves to … Continue reading
Filed under Business, Communications Society, Competition, Markets, News, Web
Could Marketing Help Taxes?
April 15 is dreaded in America. Even though we have taxes withheld from our paychecks year-round, the symbolic midnight tax deadline to “pay” Uncle Sam causes melancholy, dejection and resignation. But there is a flip side. Consider: Those expecting tax … Continue reading
Filed under Advertising, Creativity, Ideas, Language, Markets, Politics, Taxes
Microbrand Monday: Moots
Small is the new big, right? That’s what Seth Godin preaches. But in certain things, no. Not yet, anyway. Ford, General Motors, Toyota, Honda, BMW are jumbo brands that still dominate the automotive industry, despite the meltdown of 2008. Titleist, Callaway, TaylorMade, … Continue reading
Extending the Brand in the Most Interesting Places
Run DMC popularized adidas Superstars in the 1980s, and the official urban market for sneakers was essentially born. Getting a brand into new markets never ends. The latest adidas market foray? Women’s pumps. Below a photo courtesy of the Satorialist. … Continue reading
On Sale Now!
There’s not a morning that goes by that I don’t get a killer offer in my Gmail. Apple. Golf Galaxy. Nordstrom. Gap. Field Notes. Amazon. And on it goes. My head’s swimming with numbers and percetage symbols. I haven’t known … Continue reading
Filed under Advertising, Awareness, Communications Society, Customers, Markets, Shopping, Web
Marketing in Difficult Times
If you work in marketing, you know the drill: Times get tough, leadership grows cautious, budgets–and usually people–are let go. So if everybody does it, should we assume it’s the right approach? If you make full-size Hummers at GM in … Continue reading
Filed under Blogs, Competition, Creativity, Customers, Loyalty, Markets, Search, Social Networks
Twilight: Take That, Big Studios — and Critics
When a $37 million movie brings in almost $80 million during its first box office weekend, who really cares about “playability” — a term one industry watcher used this weekend to describe how a movie appeals to more than one … Continue reading
Markets and Psychology
Advice from James Surowiecki in the Nov. 10 New Yorker: “Markets work best when investors are thinking for themselves, and tend to go awry when obsession with what everyone else is doing becomes a dominant concern. Maybe what investors really … Continue reading
Filed under Brand, Business, Creativity, Markets, Technology, Viral, Visibility
Chinese Baseball: A Numbers Game
Saturday’s game between the San Diego Padres and Los Angeles Dodgers in Beijing shows that Major League Baseball is smart enough to spot a market. But it needs Chinese players to get fans in the country of 1.3 billion inspired. A check of the Baseball … Continue reading
