Category Archives: Logos
Extending the Brand in the Most Interesting Places
Run DMC popularized adidas Superstars in the 1980s, and the official urban market for sneakers was essentially born. Getting a brand into new markets never ends. The latest adidas market foray? Women’s pumps. Below a photo courtesy of the Satorialist. … Continue reading
Will You Join Us?
A barrel of crude may recently dipped below $60. And oil companies are wise to start talking about environment. The latest: Chevron and it’s www.willyoujoinus.com campaign. A sampling of copy from print ads featuring earnest and environmentally serious faces: “I … Continue reading
Filed under Advertising, Brand, Design, Environment, Language, Logos, PR
Nike Everywhere
Sometimes it’s better to be lucky than good. Nike is both. Consider this past weekend’s bounty: Relentless ad rotations of the new Sparq (association in part with Velocity Sports Performance Centers) that create buzz without ever showing the gear. Prominent Nike swoosh … Continue reading
Filed under Brand Placement, Logos, Professional Sports
Logo Play: Searching for Weight Loss
I just happened to see an ad for alli during a morning news program this week. The logo immediately made me think another prominent one that features the same primary colors. I thought of online search, not weight loss. Here are … Continue reading
Filed under Brand, Creativity, Design, Logos
Aerosmith and Slacker Logos: Coincidence?
One’s been around since roughly 1970 and hails from Boston. The other came onto the scene at SXSW via San Diego. Aerosmith’s logo led the way and remains iconic in the rock world. Slacker’s logo was born last year to … Continue reading
Filed under Creativity, Logos, Uncategorized
