Category Archives: Hype
5 Keys to Twitter
Without a doubt, 2009 has been the year of Twitter. More than billion keystrokes from mainstream media have breathlessly chronicled the 40-person company’s rise to the heights of pop culture. If you’re in media, consume news or surf the Web, … Continue reading
Filed under Communications Society, Creativity, Customers, Hype, Productivity, Twitter, Viral
Oh, What a Camera Would Do!
NASCAR has them in the drivers’ cockpits. MLB has them dug into the ground in front of home plate. The NFL has had them in players’ helmets. In sport, cameras give us a view we’d otherwise never see (unless on … Continue reading
Filed under Advertising, Creativity, Hype, Performance Enhancers, Professional Sports, Sharing, Sports, Visibility
Wasted Away in Swine Flu Ville
Cinco de Mayo used to be dream date for Tequila makers, Mexican beers breweries and margarita mix devisers. Not this year. The unfortunate hype around “H1N1″ aka Swine Flu and our friends in Mexico has cast a cloud over Cinco … Continue reading
Filed under Awareness, Hype, Language, Photography, Viral, Visibility
Online Marketing: What Works?
Two interesting reports supported by interesting data. Not the same conclusions. Fred Wilson, high-profile VC whose firm invested in Twitter, posted that online banners work, just differently from search, according to comScore. Meanwhile, this story in the NYT looks at … Continue reading
Filed under Advertising, Brand, Hype, Social Networks, Twitter
Nokia N97 Colors Itself Different
Did the tech press and bloggers doubt that Nokia, the number one cellphone maker in the world, would come up short on its latest smartphone? Lots of technical muscle, for sure. Yes, Apple’s iPhone is synonomous with hip, intuitive user … Continue reading
iPhone Goes Corporate? Where’s PC Guy?
Now it gets interesting. Word that Apple wants a slice of the corporate market by enabling iPhone users to load email and calendar items off their Microsoft-flavored company servers shows just how open we’re going to get. For years, the … Continue reading
Filed under Business, Competition, Hype, Open Source
When Authors Fake It
Q: Why would a major publishing house print a memoir without checking basic facts? A: Intense competition to sell books. News this week of the bogus biography of a woman who claimed to have run drugs for a Los Angeles gang as a kid is … Continue reading
Filed under Books, Competition, Hype, News, Writing
5 Ways DKNY Can Adopt Bicycling in a Campaign
A month ago, DKNY thought it stylish to dot Manhattan with 70 neon orange bicycles chained to street posts and anything else of permanence. The orange color was garish but drew attention to DKNY’s fall 2008 line. The bicycles also served as a guerilla marketing signal to the company’s … Continue reading
Filed under Advertising, Awareness, Creativity, Environment, Hype
Talked About Tuesday: 12 Minutes to Top 100
As the post-Super Bowl ad hoopla fades, an unassuming rocker got a bump in sales. Before Tom Petty & The Heartbreakers played their 12-minute halftime set Sunday, they were nowhere in the iTunes Top 100 songs. As of Monday night (7:30 p.m. PST), all 4 songs the band played … Continue reading
Filed under Hype, Music, Visibility, Work
Saturday Brand-Off II
I’ll admit, I consciously pay attention to commercials during the Super Bowl. When 93 million people tune in, it’s part of the fun. Thirty-second spots fetching up to $3 million — upwards of $90,000 a second. It’s more than advertising. … Continue reading
Filed under Advertising, Brand, Hype
