Category Archives: Environment
Will You Join Us?
A barrel of crude may recently dipped below $60. And oil companies are wise to start talking about environment. The latest: Chevron and it’s www.willyoujoinus.com campaign. A sampling of copy from print ads featuring earnest and environmentally serious faces: “I … Continue reading
Filed under Advertising, Brand, Design, Environment, Language, Logos, PR
China and Stereotypes
I not sure about you, but the mainstream press build-up to the Summer Olympics fixated more on air quality and less on athletes than I expected. Interesting how many world records fell in a city that only a week or … Continue reading
Filed under Awareness, Diversity, Environment, Olympics
A Real Earth Day
What was once attacked as fringe is now mainstream. Tomorrow’s Earth Day, much like the U.S. holiday of Thanksgiving, shouldn’t be a once-a-year moment. Acts, thoughts and beliefs that benefit the globe can be a daily part of life — … Continue reading
Filed under Awareness, Environment, Uncategorized
Going Green with Lawn Equipment: Honda
I couldn’t help but want to share this campaign from Honda. Aimed at serious gardening enthusiasts, the direct mail letter is a actually a seed kit (biodegradable paper and all) for flowers. Once planted, Honda becomes part of your garden … Continue reading
Filed under Environment
5 Ways DKNY Can Adopt Bicycling in a Campaign
A month ago, DKNY thought it stylish to dot Manhattan with 70 neon orange bicycles chained to street posts and anything else of permanence. The orange color was garish but drew attention to DKNY’s fall 2008 line. The bicycles also served as a guerilla marketing signal to the company’s … Continue reading
Filed under Advertising, Awareness, Creativity, Environment, Hype
How Green is Your Cellphone?
Since the most “gadget conscious” cellphone users buy a new device every 9 months, use of recyled materials for these products makes perfect sense. Nokia has announced a prototype (not yet in the market) called Remade. The company is sending environmental signals in advance of … Continue reading
Filed under Environment, Mobile, Technology
Rock & Roll, Surfing, Skating — and Fighting Hunger
If you’re a serious blink-182 fan, you know that two members of the now-defunct punk trio got their start in Poway and neighborning Rancho Bernardo of San Diego, California. Punks have always pushed boundaries. As they get older, some also promote causes. One … Continue reading
Filed under Angles and Airwaves, Environment, Music
How Green are Your Jeans?
The Federal Trade Commission says it will look at its rules for “green” designations in marketing to see if they need to be expanded. The guidelines were last updated a decade ago, according to an interesting read in the NYT today on the trend of products as environmentally … Continue reading
Filed under Awareness, Brand, Environment
Save a Tree, Clip a Branch
OK, two environmental posts in one day. Time to recommend a product that uses natural resources, but in a very nice way: Field Notes. It’s a 48-page mini notebook that fits in your pocket so you can put pencil (or pen) to paper at those important moments away from … Continue reading
Filed under Design, Environment, Sharing
Environmental PR
Earthrace, the eco-friendly powerboat that will maintain a “zero-carbon footprint” while attempting to circumnavigate the globe in March, is looking for pro bono public relations help. To read the full story on Brand Republic or PR Week you must register. That’s where I … Continue reading
Filed under Environment, PR
