Category Archives: Customers
5 Keys to Twitter
Without a doubt, 2009 has been the year of Twitter. More than billion keystrokes from mainstream media have breathlessly chronicled the 40-person company’s rise to the heights of pop culture. If you’re in media, consume news or surf the Web, … Continue reading
Filed under Communications Society, Creativity, Customers, Hype, Productivity, Twitter, Viral
Cupcakes and Comfort
I’ll admit, I like Starbucks. Yes. I’m loyal. It’s a choice. So it’s been with increasing interest I’ve watched the company struggle through the U.S. recession. Shorter lines. Fewer stores. Layoffs. No one has been immune. America, we long for … Continue reading
What if the New York Times Accepted Customer Donations?
What if the New York Times put a “Donate Today” button in a visible spot on its Web home page and let readers give any amount via PayPal. Here’s why: Much of the blogosphere making money through traffic owes its … Continue reading
On Sale Now!
There’s not a morning that goes by that I don’t get a killer offer in my Gmail. Apple. Golf Galaxy. Nordstrom. Gap. Field Notes. Amazon. And on it goes. My head’s swimming with numbers and percetage symbols. I haven’t known … Continue reading
Filed under Advertising, Awareness, Communications Society, Customers, Markets, Shopping, Web
Marketing in Difficult Times
If you work in marketing, you know the drill: Times get tough, leadership grows cautious, budgets–and usually people–are let go. So if everybody does it, should we assume it’s the right approach? If you make full-size Hummers at GM in … Continue reading
Filed under Blogs, Competition, Creativity, Customers, Loyalty, Markets, Search, Social Networks
WordPress March Stats: Impressive
One thing I appreciate about WordPress (besides its UI simplicity): They aren’t afraid to try. Last week, their new dashboard upgrade created a hiccup in the community. People loved it. People hated it. Change is liberating. Change is hard. WordPress … Continue reading
How to Chase Away Customers
During a appointment yesterday with a dental specialist, I noticed a waiting room sign. It said turn off cellphones. Why? Because — the sign explained — they are disruptive to others in the waiting room, to the staff, and to the … Continue reading
Filed under Customers, Productivity
Competitive Chatter is OK. Really.
Are you afraid to mention a competitor in your customer-facing materials? This used to be considered a major marketing Faux pas. In today’s climate, though, customers who are talking about you are probably also talking (and hearing and reading) about your closest … Continue reading
Filed under Awareness, Competition, Customers, Ideas
What’s Your Mission?
One of the best books on telling a good marketing story is Seth Godin’s All Marketers Are Liars. Upshot: If a company’s messaging doesn’t match its product or customer experience, there’s confusion, distrust and lost opportunities for repeat business. Which leads me … Continue reading
Filed under Business, Customers, Ideas, Language, Value Proposition
Intimate vs. Impersonal
Remember when music concerts by successful artists were stadium-style events? I mean Rolling Stones-thank-goodness-we-have-a-Jumbo-Tron-to-see-what’s-going-on productions? Sure, summer “tours” that combine several popular acts remain so fans can have a quasi-Woodstock experience. But they are rare. I took in an Angels and Airwaves show at … Continue reading
Filed under Angles and Airwaves, Business, Creativity, Customers, Music, Viral
