Entries Tagged as ‘Communications Society’
April 23, 2009
A Brand Forever Associated with “Killer”
Living in Southern California, the word “killer” is part of surfing lingo. Something “killer” is considered really good and harmless. It works, as in “that pair of Oakley Radars is killer, dude!”
But when a brand assumes a different type of killer association, reputation damage is quick, the need for proactive PR immediate.
The phrase “Craigslist Killer” has entered [...]
April 22, 2009
Why News “papers” Will Lose
It’s not hard to see that printed news will go the way of dinosaurs, typewriters and 8-Track Tapes. Much has been written about the demise of newspapers. Much more will be debated as daily “print” journalism craters and moves to electronic only. Disastrous quarterly earnings of publicly held newspaper companies not only reflect the downturn [...]
December 11, 2008
On Sale Now!
There’s not a morning that goes by that I don’t get a killer offer in my Gmail. Apple. Golf Galaxy. Nordstrom. Gap. Field Notes. Amazon.
And on it goes. My head’s swimming with numbers and percetage symbols. I haven’t known whether to shop or wait for discounts to go lower.
Until now. Enter ZingSale, a zippy, nice Web site that [...]
December 11, 2008
Making Room for Old School Disruption
This post on HBR’s business blog is a great reminder.
Any company–not just startups–can change the game. Terabeam in the early half of the decade burned through $500 million of VC money and equity trying to change the wireless networking game.
It’s now Sprint’s turn with Clearwire to try. No easy gig, but who said disrupting the [...]