Category Archives: Cause Marketing
Do You Have a Cause (other than your brand or company)?
Jamba Juice started out as a very happening place. Bright colors and blended smoothies with great sounding names and vitamins or energy mixes work well in California. Especially near gyms. Over time, though, the thrill can wear off. So Jamba … Continue reading
Filed under Awareness, Cause Marketing, Food
What Will Sell in 2009
Get out your yellow wristband. Lance Armstrong’s on the bike and will race in 2009. He’s doing it to raise awareness for cancer research through his Livestrong organization. He shares his training on Twitter, often with a dozen or more funny … Continue reading
Filed under Brand, Brand Placement, Cause Marketing, Social Networks, Twitter
