May 19, 2008
Microbrand Monday: Bend, Oregon
Think of your favorite big city.
Chances are it has a brand, due in part to history and icons:
New York (Statue of Liberty)
London (Big Ben)
Paris (Eiffel Tower)
Beijing (Tiananmen Square)
Prague (The Castle)
Rio De Janiero (Cristo Redentor)
Sydney (Opera House).
For each branded destination city, there are dozens of microbrand cities like Bend, Oregon.
Bend draws visitors from Seattle, Portland, Eugene, [...]
