Category Archives: Brand Placement
A Brand Forever Associated with “Killer”
Living in Southern California, the word “killer” is part of surfing lingo. Something “killer” is considered really good and harmless. It works, as in “that pair of Oakley Radars is killer, dude!” But when a brand assumes a different type of killer … Continue reading
Filed under Brand Placement, Communications Society, Language, News, PR
What Will Sell in 2009
Get out your yellow wristband. Lance Armstrong’s on the bike and will race in 2009. He’s doing it to raise awareness for cancer research through his Livestrong organization. He shares his training on Twitter, often with a dozen or more funny … Continue reading
Filed under Brand, Brand Placement, Cause Marketing, Social Networks, Twitter
How Good is Your Memory?
Quick sports quiz: Who won golf’s U.S. Open Championship last June? A: Not Tiger Woods. No, Angel Cabrera of Argentina was the victor at Oakmont Country Club outside Pittsburgh, PA. What golf brand logo did Cabrera wear on his cap, the … Continue reading
Filed under Brand Placement, Sports
Wildcard Wednesday: No Country for Dodge Ramchargers
An admission: I like the Coen Brothers. Their work is offbeat enough to give you pause. Weird, yet surreal. It’s the only way to explain why they shot scenes in No Country for Old Men that highlight the hood ornament of an SUV more than 20 years old: the … Continue reading
Filed under Brand Placement
Nike Everywhere
Sometimes it’s better to be lucky than good. Nike is both. Consider this past weekend’s bounty: Relentless ad rotations of the new Sparq (association in part with Velocity Sports Performance Centers) that create buzz without ever showing the gear. Prominent Nike swoosh … Continue reading
Filed under Brand Placement, Logos, Professional Sports
Everything Old is New Again
If you drive a Corvette and play TaylorMade Tour Preferred (TP) golf clubs you may have a deja vu moment when popping the back lid of your sports car. It’s the brand badges. They have similarities. Fast cars and golf … Continue reading
Filed under Awareness, Brand, Brand Placement, Sports
Oakley Goggles Survive Female Wrestlers!
Oakley, the premium athletic sunglass and eye protection brand, has rolled out print ads that stretch beyond tradition. This one features a goggle called the “Crowbar” and includes a wrestling scene with snowboarder Eero Ettala. Does it feel extreme to … Continue reading
Airport Security Advertising
Zappos Shoes has come up with one of the better ads I’ve seen in awhile. And it’s so smart, you have to wonder why it wasn’t done sooner since we’ve been living in an airport security checkpoint world since 9.11.2001. Inside the security screening trays … Continue reading
Filed under Advertising, Brand Placement, Visibility, Web
Red Card For Doping
Here’s what you get when you mix a soccer penalty and European pasta company excited about the World Cyling Championships. The freebie campaign would have been spot-on if red cards were part of professional cycling. While cyclists are known for their carbo consumption, they’re not red-carded for doping … Continue reading
Filed under Brand Placement, Creativity
It’s the Real Thing: Virtual Coke
Drinking Coke used to be so simple. Open a can, slug it back and burp. Not anymore. The company today launched its virtual Coke world called CC Metro. It’s for people who want to create an Avatar and hang out … Continue reading
Filed under Brand, Brand Placement, Virtual
