Category Archives: Awareness
Wasted Away in Swine Flu Ville
Cinco de Mayo used to be dream date for Tequila makers, Mexican beers breweries and margarita mix devisers. Not this year. The unfortunate hype around “H1N1″ aka Swine Flu and our friends in Mexico has cast a cloud over Cinco … Continue reading
Filed under Awareness, Hype, Language, Photography, Viral, Visibility
Do You Have a Cause (other than your brand or company)?
Jamba Juice started out as a very happening place. Bright colors and blended smoothies with great sounding names and vitamins or energy mixes work well in California. Especially near gyms. Over time, though, the thrill can wear off. So Jamba … Continue reading
Filed under Awareness, Cause Marketing, Food
On Sale Now!
There’s not a morning that goes by that I don’t get a killer offer in my Gmail. Apple. Golf Galaxy. Nordstrom. Gap. Field Notes. Amazon. And on it goes. My head’s swimming with numbers and percetage symbols. I haven’t known … Continue reading
Filed under Advertising, Awareness, Communications Society, Customers, Markets, Shopping, Web
China and Stereotypes
I not sure about you, but the mainstream press build-up to the Summer Olympics fixated more on air quality and less on athletes than I expected. Interesting how many world records fell in a city that only a week or … Continue reading
Filed under Awareness, Diversity, Environment, Olympics
Fear, Doubt and Uncertainty
This article in the NYT on the trend of products for baby boomers worried silly that they are losing their memory — and with it part of their minds — shows how fear, doubt and uncertainty can drive a market. It’s … Continue reading
Filed under Advertising, Awareness
The Value of Connecting
Can you sense it? Are you at the brink of information saturation? Trying to absorb too much? Hearing a lot of noise and not enough signal? Seth Godin, one of the most influential marketing bloggers, felt it yesterday. I have been … Continue reading
Filed under Awareness, Technology
A Real Earth Day
What was once attacked as fringe is now mainstream. Tomorrow’s Earth Day, much like the U.S. holiday of Thanksgiving, shouldn’t be a once-a-year moment. Acts, thoughts and beliefs that benefit the globe can be a daily part of life — … Continue reading
Filed under Awareness, Environment, Uncategorized
Why the Masters is Like Church
Beyond the dogwoods and azaleas that encircle the Augusta National Golf Club, the city of Augusta, Georgia, is Americana with strip malls, fast food and Wal-Mart. But the image of the private golf course grounds and club are tightly controlled … Continue reading
Filed under Awareness
Competitive Chatter is OK. Really.
Are you afraid to mention a competitor in your customer-facing materials? This used to be considered a major marketing Faux pas. In today’s climate, though, customers who are talking about you are probably also talking (and hearing and reading) about your closest … Continue reading
Filed under Awareness, Competition, Customers, Ideas
Ghost-Written: Can You Trust Blogs?
I’m not a big reader of the Tim Ferriss 4-hour workweek blog. I think thought I know knew why. For the past year, it wasn’t really written by him. With two ghost writers paid very little, Tim Ferriss fooled a lot … Continue reading
Filed under Awareness, Blogs, Loyalty, Uncategorized
