This article in the NYT on the trend of products for baby boomers worried silly that they are losing their memory — and with it part of their minds — shows how fear, doubt and uncertainty can drive a market. It’s projected to hit $2 billion by 2015. Wow.
Playing the axiety marketing angle is typically done [...]
Can you sense it?
Are you at the brink of information saturation? Trying to absorb too much? Hearing a lot of noise and not enough signal?
Seth Godin, one of the most influential marketing bloggers, felt it yesterday. I have been sensing it for weeks, and fight it every now and then while sifting through an avalanche of [...]
What was once attacked as fringe is now mainstream.
Tomorrow’s Earth Day, much like the U.S. holiday of Thanksgiving, shouldn’t be a once-a-year moment. Acts, thoughts and beliefs that benefit the globe can be a daily part of life — just like giving thanks.
Yes, Whole Foods Market picked the right day to end the use of [...]
Beyond the dogwoods and azaleas that encircle the Augusta National Golf Club, the city of Augusta, Georgia, is Americana with strip malls, fast food and Wal-Mart.
But the image of the private golf course grounds and club are tightly controlled and scripted. It’s power and exclusivity with a friendly smile and southern drawl.
The Masters is like [...]
Are you afraid to mention a competitor in your customer-facing materials?
This used to be considered a major marketing Faux pas. In today’s climate, though, customers who are talking about you are probably also talking (and hearing and reading) about your closest competition. It’s too easy.
So why pretend you’re the only one doing what you do, or making [...]
I’m not a big reader of the Tim Ferriss 4-hour workweek blog.
I think thought I know knew why.
For the past year, it wasn’t really written by him. With two ghost writers paid very little, Tim Ferriss fooled a lot of readers. Imagine if the New York Times was really published by the Chicago Tribune. When your name [...]
The new movie Leatherheads looks entertaining. The April 4 debut is curious. It begs a question: Why now? American football season starts in August and runs through January. People watch football when leaves turn — not when flowers bloom.
In the short attention span of the fickle spender known as the U.S. consumer, sports choices are [...]
Watch this spot and test yourself. If you haven’t seen it, really concentrate. You don’t want to get the number wrong! Once done, share your thoughts.
It’s that time of year: A college basketball tournament with a registered trademark, the obssession over “bracketology”, and new sales or manufactured events. March Madness has become an unofficial-almost-end-of-winter mantra — and reason to buy something, anything. Tax refund checks are in the mail, and the money is presumably burning holes in pockets.
GMC trucks. Zero interest 60 months during its March Madness [...]
A month ago, DKNY thought it stylish to dot Manhattan with 70 neon orange bicycles chained to street posts and anything else of permanence. The orange color was garish but drew attention to DKNY’s fall 2008 line. The bicycles also served as a guerilla marketing signal to the company’s campaign promoting two wheels as a mode of transportation and urging New Yorkers to ”Explore Your City.”
Only one problem: The bikes (unintentional, [...]
