Monthly Archives: April 2009
Kilroy is Here… And Here… And Here
Hop around on the Web (especially Twitter) and you’ll see a common design trend: Cropped head shots–cropped for bios, avatars, for a lot. If eyes are the window into the soul, a photo of a cropped human face is the … Continue reading
Filed under Blogs, Brand, Communications Society, Creativity, Design, Ideas, Photography, Social Networks, Twitter, Viral, Visibility, Web
A Brand Forever Associated with “Killer”
Living in Southern California, the word “killer” is part of surfing lingo. Something “killer” is considered really good and harmless. It works, as in “that pair of Oakley Radars is killer, dude!” But when a brand assumes a different type of killer … Continue reading
Filed under Brand Placement, Communications Society, Language, News, PR
Why News “papers” Will Lose
It’s not hard to see that printed news will go the way of dinosaurs, typewriters and 8-Track Tapes. Much has been written about the demise of newspapers. Much more will be debated as daily “print” journalism craters and moves to … Continue reading
Filed under Business, Communications Society, Competition, Markets, News, Web
Could Marketing Help Taxes?
April 15 is dreaded in America. Even though we have taxes withheld from our paychecks year-round, the symbolic midnight tax deadline to “pay” Uncle Sam causes melancholy, dejection and resignation. But there is a flip side. Consider: Those expecting tax … Continue reading
Filed under Advertising, Creativity, Ideas, Language, Markets, Politics, Taxes
Do You Have a Cause (other than your brand or company)?
Jamba Juice started out as a very happening place. Bright colors and blended smoothies with great sounding names and vitamins or energy mixes work well in California. Especially near gyms. Over time, though, the thrill can wear off. So Jamba … Continue reading
Filed under Awareness, Cause Marketing, Food
