First there was Black Friday.
Then Buy Nothing Day, an anti-consumerism alternative.
Today it’s Cyber Monday.
What’s next? Gift Card Saturday?
A year ago, I only half-jokingly suggested the possibility that someone might buy their friends only virtual gifts from Facebook. At $1 a pop, these gifts are a bargain, environmentally friendly (zero wrapping!), and never get lost in the mail. There are lots of choices, and they’re always in stock.
This year, an all-virtual gift strategy could become reality.
And it still would be a P.R. coup for Facebook if its corporate communications folks find that person out of the 100 million-plus Facebook members who has made the full switch from the malls or e-tailers — and also makes for an irresistible news media pitch. It couldn’t hurt Facebook’s annual revenue for such “gifts” either. The run rate is pegged at $30 million to $40 million per year.
Are you out there, Facebook 100% virtual gift-giver?
