Smells Like Magazine Success

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After enjoying issues of Vanity Fair, Esquire, Details and GQ, I’m convinced that print versions of these magazines will survive, despite the fact they provide the same editorial content free on the web, and we all have increasing choices of what to read.

It’s easy: Fragrances.

Where else can top designers spend the kind of money they do to put samples of their new colognes right in your den (or lap if you’re on an airplane traveling). This brand of demo/advertising has not changed a bit in the last 20 years. Odds are it won’t in the next 20 years, either.

Can your business benefit from a similar marketing channel that harnesses an attractive story of appeal and intrigue? Don’t let designers have all the fun.

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Filed under Advertising, Free, Print Advertising