Last week’s announcement of $3 billion deal among big players like Intel, Google and Sprint to push WiMAX in the market is a nice press release.
Dan Hesse, Sprint CEO and now head ad pitchman in a national campaign (a variation thereof predicted on this blog in late 2007), has his hands full. Pushing WiMAX has been an Intel priority for much of the last 5 years. And yet it hasn’t taken off.
Big ideas and big headlines provide only temporary cover while companies try and figure out what to do. Could WiMAX be such a story? Google needs to sell more ads and leverage Android applications. Intel needs to sell more chips. Clearwire needs to break even and grow beyond rural markets. And Sprint needs help.
What’s missing from the WiMAX news? That Motorola stands to sell a good amount of equipment for any WiMAX infrastructure builds. News isn’t so much who is in the press release but who’s not.
