Why Obama Doesn’t Need MySpace

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Who has more MySpace friends in the Democratic presidential nomination fight?

a) Sen. Barack Obama, age 46

b) Sen. Hillary Clinton, age 60

Answer: The older candidate by more than 2:1

Surprised? One of the two will be forced to unwind their campaign soon, which means boxing up the puzzle pieces that make up a national political campaign.

Here are some social networking observations tonight worth pondering before the November general election:

Facebook Friends

• Obama: 818,670
• Clinton: 155,316

MySpace Friends   

• Clinton: 49,853
• Obama: 21,754

Obama’s MySpace page has not been updated since Dec. 4, 2007. Clinton’s was updated today (May 8, 2008). While Clinton pitches a user-content generated T-Shirt design contest on her campaign’s Facebook page, Obama sends a simple branded message: “Our Moment is Now.” A bit of chaos vs. steady, consistent image. Staying on message can help get you through the deepest valleys. Click either image to enlarge.

 

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Filed under Politics, Social Networks