Monthly Archives: May 2008
Attention Crash
Are attention spans linked to age? This post by Steve Rubel poses the question in a Gen-X and-Gen-Y context. Are we busy looking at what others are saying, trying to stay up with the latest buzz? Or are we OK … Continue reading
Filed under Productivity, Work
Cellphones, Buttons and Steering Wheels
As I wound through Rancho Santa Fe during a nice training ride before sunset, I noticed the same thing over and over yesterday: drivers talking on cellphones. Talking in sports cars. SUVs. Sedans. You name it, they were on the … Continue reading
Filed under Mobile
How Good is Your Memory?
Quick sports quiz: Who won golf’s U.S. Open Championship last June? A: Not Tiger Woods. No, Angel Cabrera of Argentina was the victor at Oakmont Country Club outside Pittsburgh, PA. What golf brand logo did Cabrera wear on his cap, the … Continue reading
Filed under Brand Placement, Sports
Talked About Tuesday: The “C” Word
News of Sen. Edward Kennedy’s brain tumor today made me think of one thing: Livestrong. Marketing a product or cause around the subject of cancer is difficult. But the bright color yellow, the inspirational wrist bands (tens of millions worldwide), … Continue reading
Filed under News
Microbrand Monday: Bend, Oregon
Think of your favorite big city. Chances are it has a brand, due in part to history and icons: New York (Statue of Liberty) London (Big Ben) Paris (Eiffel Tower) Beijing (Tiananmen Square) Prague (The Castle) Rio De Janiero (Cristo … Continue reading
Filed under Brand
Weld Your Own Website
Launch your own creative portfolio site in a few hours Continue reading
Filed under Creativity, Web
Urgency is Lazy
Deadlines in the news media business are legendary. And real. They’ve always ensured that content (news, especially exclusives) is edited on time and feeds the news hole. A reporter who misses deadline risks: a) Seeing her/his byline story replaced by … Continue reading
Filed under Creativity, Productivity, Work
Sprint and Its CEO
Last week’s announcement of $3 billion deal among big players like Intel, Google and Sprint to push WiMAX in the market is a nice press release. Dan Hesse, Sprint CEO and now head ad pitchman in a national campaign (a … Continue reading
Filed under PR, Technology, Terabeam
Smells Like Magazine Success
After enjoying issues of Vanity Fair, Esquire, Details and GQ, I’m convinced that print versions of these magazines will survive, despite the fact they provide the same editorial content free on the web, and we all have increasing choices of … Continue reading
Filed under Advertising, Free, Print Advertising
