Are attention spans linked to age?
This post by Steve Rubel poses the question in a Gen-X and-Gen-Y context.
Are we busy looking at what others are saying, trying to stay up with the latest buzz? Or are we OK with the amount of material we’re reading to stay current?
There’s multi-tasking. Then there’s time spent, time gone [...]
As I wound through Rancho Santa Fe during a nice training ride before sunset, I noticed the same thing over and over yesterday: drivers talking on cellphones. Talking in sports cars. SUVs. Sedans. You name it, they were on the cell talking in it.
Multi-tasking is no big deal. We all do it (I’ve seen plenty [...]
Quick sports quiz: Who won golf’s U.S. Open Championship last June?
A: Not Tiger Woods. No, Angel Cabrera of Argentina was the victor at Oakmont Country Club outside Pittsburgh, PA.
What golf brand logo did Cabrera wear on his cap, the most valued of sponsorship spots?
Ping not Nike.
So did Ping get its money’s worth? Surely. But so did [...]
News of Sen. Edward Kennedy’s brain tumor today made me think of one thing: Livestrong.
Marketing a product or cause around the subject of cancer is difficult.
But the bright color yellow, the inspirational wrist bands (tens of millions worldwide), and the broad support of family and friends elevated cancer survivor and 7-time Tour de France champion [...]
Think of your favorite big city.
Chances are it has a brand, due in part to history and icons:
New York (Statue of Liberty)
London (Big Ben)
Paris (Eiffel Tower)
Beijing (Tiananmen Square)
Prague (The Castle)
Rio De Janiero (Cristo Redentor)
Sydney (Opera House).
For each branded destination city, there are dozens of microbrand cities like Bend, Oregon.
Bend draws visitors from Seattle, Portland, Eugene, [...]
Deadlines in the news media business are legendary. And real. They’ve always ensured that content (news, especially exclusives) is edited on time and feeds the news hole. A reporter who misses deadline risks:
a) Seeing her/his byline story replaced by wire copy (think outsourced)
b) Disappointing her/his editor and publisher
c) Spending a career on the back pages [...]
Last week’s announcement of $3 billion deal among big players like Intel, Google and Sprint to push WiMAX in the market is a nice press release.
Dan Hesse, Sprint CEO and now head ad pitchman in a national campaign (a variation thereof predicted on this blog in late 2007), has his hands full. Pushing WiMAX [...]
After enjoying issues of Vanity Fair, Esquire, Details and GQ, I’m convinced that print versions of these magazines will survive, despite the fact they provide the same editorial content free on the web, and we all have increasing choices of what to read.
It’s easy: Fragrances.
Where else can top designers spend the kind of money they [...]
