Are you afraid to mention a competitor in your customer-facing materials?
This used to be considered a major marketing Faux pas. In today’s climate, though, customers who are talking about you are probably also talking (and hearing and reading) about your closest competition. It’s too easy.
So why pretend you’re the only one doing what you do, or making what you make, hoping no one will make a comparison? I saw a Pontiac G8 go head-to-head with a BMW tonight on TV. We’ve all seen satellite networks go after cable, and vice versa. Presidential candidates reference the competition, too, both directly and indirectly (depending on polls, leads and needs). One U.S. auto insurance company compares its rates to several competitors by region.
If you run a corporate blog that’s willing to let its community air criticism for all to see, you’re probably not worried about acknowledging the competition. Don’t be petrified, but don’t go overboard.
It’s OK within reason and fair play. This is especially true if you’re looking to knock off a leader.
Markets are competitive.
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