April 5, 2008...11:33 am
Fast Cars, Expensive Watches and Vodka
Do geeks drink beer? Not according to ad planners for the April issue of Wired.
No, geeks and the rest of the magazines readers, including VCs, hedge fund managers and entrepreneurs, are more apt to drink vodka, drive high-end sports cars and check time on their luxury watches (not in that order). In the first 100 pages of the latest issue of Wired, you’ll find these high-impact ads (full-page, two-page spread or more):
- Sports Cars - BMW, Jaguar, Mercedes Benz, Porsche, Honda S2000, Acura and Lexus
- Watches - Omega, Rolex and Breitling
- Vodka - Stolichnaya and Ketel One
Irony? Last last month’s cover story was on the future of free. While free can (and does) thrive in the software space, consumer products and brands that you drive, wear or drink will always have a price of admission. Remember the $599 iPhones?
Are you marketing your products and services in the right places with the right audiences?
photo: yellowbrother on flickr
2 Comments
April 6, 2008 at 7:49 am
I would recommend to promote or post the topic under free classifieds such as OrientalAds.com which can help to get more response world wide at free of cost.
June 25, 2008 at 6:16 am
The problem we have encountered is building up a brand based on quality at a reasonable price.
Our business model is to sell our luxury watches directly to the customer over the web at a price that represents trade cost plus a small but fair margin and the reason we set up was to put quality timepieces within the reach of all consumers.
However our price can work against us - as mentioned in the above, some people want brands with a ‘price of admission’, making them more exclusive.
Our business model, NOT to employ the celebrity endoresements and marketing campaigns of the big luxury watch brands means we can keep our prices down, but we have to sell our very personal company values and quality control in order to win new customers. Fortunately most return for more!
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