Naming a high-tech company is among the more delicate chores for marketers.
At startups, company founders can have strong feelings. Engineers can be obssessed with product function. Marketers balance reality and emotion. Some go with a default name that’s safe. Here are 3 popular examples of that naming convention, according to the CTIA website exhibit roster.
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Mobile + pick a noun or object (Mobile Complete, Mobile Future, Mobile Glove…)
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Pick a proper noun + Wireless (Novatel Wireless, Newfield Wireless, Nextlink Wireless…)
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Air + pick a noun or object (AirSpan, Airwide Solutions, AirWalk Communications…)
One name missing from the CTIA exhibitor list that incorporates “Air” into its lightest and thinnest laptop ever?
Apple.
Why sell MacBook Thin when you can sell MacBook Air?
Mobile. Wireless. Lightweight (aka Air).
A different spin on somthing safe.
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