It’s that time of year: A college basketball tournament with a registered trademark, the obssession over “bracketology”, and new sales or manufactured events. March Madness has become an unofficial-almost-end-of-winter mantra — and reason to buy something, anything. Tax refund checks are in the mail, and the money is presumably burning holes in pockets.
GMC trucks. Zero interest 60 months during its March Madness sale. American Airlines Vacations. Book before the end of month. Even yarn and fiber home-based businesses are leveraging the March Madness marketing game, as are tasteless urologists in Portland.
Is there any other non-holiday time of the year that is so eagerly hyped? I can only think of October and this guy who became famous for his bat in the baseball postseason.
What’s your pitch during March Madness? Are you trying to compete amid the noise by yelling at prospects — or do you have a loyal customer base that wants to hear from you? Hope it’s the latter.
It’s a little crazy this month.
photo: skoootles on flickr
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