Going Green with Lawn Equipment: Honda

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I couldn’t help but want to share this campaign from Honda. Aimed at serious gardening enthusiasts, the direct mail letter is a actually a seed kit (biodegradable paper and all) for flowers.

Once planted, Honda becomes part of your garden — and reminds you that its motorized landscaping gear is eco-friendly.

Many more corporations are opening up to the idea of 100% acid-free recyled paper and soy ink for all printed materials. The small recyling symbol or the logo of this organization subtly speaks to core company beliefs and social responsibility. More than one option for recycled paper is promoted and available through my local print partner. I hope they are offered by yours.

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