Monthly Archives: March 2008
Microbrand Monday: SightSpeed
Oil is over $100 a barrel. Reducing your carbon footprint is good. Google went dark to support Earth Hour. So why not use video conferencing more and save travel for the only the most crucial business? SightSpeed is a Berkeley, California-based company that … Continue reading
Filed under Brand, Technology, Uncategorized, Virtual, Web, Work
Can You Finish a 1-Hour Meeting in 30 minutes?
Monday meetings are as certain as the sun in the sky. Here’s a challenge for the upcoming week. Try to end them early. Run them so they don’t just fill allotted time. Run them so they value everyone’s time. Most meetings … Continue reading
Filed under Ideas, Productivity
Sunday Surfing: 5 Must Reads
I’ve dialed back posts this past week after taking a tumble on a training ride March 20. Landed me in the hospital for a few days. Here are 5 easy must read items on a Sunday if you’re a marketer who wants to stay sharp: How … Continue reading
Filed under Sharing
Football in Spring
The new movie Leatherheads looks entertaining. The April 4 debut is curious. It begs a question: Why now? American football season starts in August and runs through January. People watch football when leaves turn — not when flowers bloom. In … Continue reading
Filed under Awareness
“Just” as Filler
Seth Godin, popular blogger, author and guru of marketing, is striking the word “just” from his vocabulary. Same for “sort of.” We get into habits. We use certain words more than others. “Just” is not that bad (when used sparingly). There’s … Continue reading
Great Ad for a Great Cause
Watch this spot and test yourself. If you haven’t seen it, really concentrate. You don’t want to get the number wrong! Once done, share your thoughts.
Filed under Advertising, Awareness, Creativity
Old is New
In the rush to make the next big thing, are you trying to predict the future — or adding a new twist? The guys who wrote this program made something new out of something that has been around for decades, winning 600,000 fans, lots of money and the … Continue reading
The Idea Machine
Do you know people who crank out great ideas? I’ve met a few. Artists. Writers. Business leaders. Coaches. Mentors. I admire each for their ability to see things where others don’t. Turning on your own idea machine takes practice. At … Continue reading
Filed under Ideas
Wildcard Wednesday: No Country for Dodge Ramchargers
An admission: I like the Coen Brothers. Their work is offbeat enough to give you pause. Weird, yet surreal. It’s the only way to explain why they shot scenes in No Country for Old Men that highlight the hood ornament of an SUV more than 20 years old: the … Continue reading
Filed under Brand Placement
Time to be Decisive
Marketing blogs tackle words, images and ideas (this blog included). Their stock in trade might be brand analysis, PR dissection, or community commentary. What gets lost is human nature. And by that I mean how marketers (you) move forward with the tools available. The most important marketing tool you have … Continue reading
Filed under Creativity, Ideas, Work
