Learning by Doing: Makes Good Sense

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At first glance, this post on the Google blog would appear to be high-brow coming from a writer whose title is Chief Economist. But its premise is simple: Google does well because it has been “learning by doing” the past decade.

Makes good sense. 

So does the timing of the post and its 7 generic references to ”competition” or alternative search engines. That’s no accident as No. 2 search engine Yahoo! is courted by immense Microsoft.

Learning by doing can apply to PR just as learning by doing applies to search engine algorithms. Not scientifically, mind you. The equations are different. The goal, though, is the same: results. 

So go ahead, put something strategic out there see how it works. Keep refining, keep making better recipes, keep perfecting. Have your chief economist (if you’re lucky enough to have one) write a blog post about why you’re better than the competition. Always think of different ways to tell your story.

photo: pat2757k on flickr 

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Filed under Creativity, PR