Starbucks knows we have homes and most of us work, so I assume that the ‘third place’ in some of our lives is, well, at Starbucks, standing in line before that morning commute, zipping into a drive-through on a summer road trip, or just hanging out with friends and family.
Tomorrow night as the coffee giant holds its training for associates in 7,000 stores across the U.S., it sends a very human signal to consumers and the market. The amount of media coverage (and subsequent goodwill) from the traininng event will be worth far more than any lost revenue by closing for a few non-peak hours. The ad dollars savings won’t hurt either.
The real magic happens at the counter.
Starbucks faithful love their coffee. Just check any airport Starbucks. Always a queue. And the baristas don’t even know your name or regular drink.
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