February 22, 2008...3:21 am

Tracking Happiness on Twitter

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One amazing thing about the web is what can be tracked. Several companies chart website visits and most popular keyword searches, which can be helpful data points for marketers on social trends. Now there’s an online tool to track Twitter.

I don’t Twitter, but I’m fascinated with the hoopla over it. Twittermeter allows you to see real-time the popularity of words being used on public Twitter feeds, a form of microblogging (aka broadcast texting). Twittermeter data provides yet another glimpse into social networks and the group “conversations” contained in bits of 140 characters max per message.

For sport, I typed in ”happy” and “sad” to draw a comparison.

More tweets (messages) are happy than sad.

Biggest spikes: Holidays. Happy Thanksgiving. Happy New Year (big one). Happy Valentine’s Day.

Other notable trend for use of word happy: Fridays.

As in happy hour or happy it’s the weekend. Click on image to see trending.

twittermeter-happy-sad.jpg

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