Do Bruce Weber and J.C. Penney Go Together?

Jump to Comments

As the importance of brand loyalty and authencity increases, can a department store chain like J.C Penney succeed with a new line that is a cousin of Ralph Lauren Polo? Here’s a New York Times clip as the PR campaign gears up in advance of a large ad campaign, which includes time during the Academy Awards where advertisers will pay a reported $1.8 million for 30-second spots.

J.C. Penney’s new label of apparel and home furnishings, American Living, is said to be classic Americana like Polo without the pony. Ads for the campaign were photographed by Bruce Weber, known for his work with Polo.

photo: billbrewster2 on flckr

0 Comments

Filed under Advertising