Occam’s Razor, Unicef Style

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The most powerful creative image I’ve seen all week is this Unicef ad from Sweden. Notice, perfect amount of copy.

Headline: Bad Water Kills More Children than War

Body: Support the “One Drop of Water” Project. SMS 72 900 to donate 50 SEK. www.unicef.se

So that’s one compelling image, one fundraising call to action through texting, and one URL. Great design meets mobile handsets and the Internet.

Excellent. 

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Filed under Advertising, Design