Talked About Tuesday: 12 Minutes to Top 100

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As the post-Super Bowl ad hoopla fades, an unassuming rocker got a bump in sales.  

Before Tom Petty & The Heartbreakers played their 12-minute halftime set Sunday, they were nowhere in the iTunes Top 100 songs.

As of Monday night (7:30 p.m. PST), all 4 songs the band played at the Super Bowl were in the same Top 100 (barely, see two in graphic).

• Free Fallin’ - #33
• I Won’t Back Down - #66
• American Girl - #83
• Runnin’ Down a Dream - #100

Nothing earth-shattering. The songs will eventually slip to the back shelf behind Hannah Montana, Rihanna and Plain White T’s. But television exposure helped an ageless act touring this spring get some early notice and solid reviews that should help generate ticket sales.

I wonder how many new E*Trade online accounts were opened and stock trades made Monday as a result of the much-discussed talking baby ads.

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