Slacker, the San Diego-based personalized Internet radio company, has made good on a promise to deliver its portable listening devices according to revised schedule. The company missed its original target during the critical holiday shopping season and had to push delivery dates into late January.
It’s now ramping up PR to tell its unique story of Internet-radio-meets-portable-player. Think iPod without the work of managing playlists.
Here’s a positive Wired review and detailed “unpacking” ritual a customer can expect when his or her customized Slacker player arrives.
Great example of authentic and effective PR.
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