I’ll admit, I consciously pay attention to commercials during the Super Bowl. When 93 million people tune in, it’s part of the fun. Thirty-second spots fetching up to $3 million — upwards of $90,000 a second. It’s more than advertising. It’s a potential spectacle that apparently doesn’t hurt companies’ stock prices (except Under Armour, whose maket cap dropped $590 million after it joined the Super Bowl ad sweepstakes).
Here are a few of my brand picks (obviously not all Super Bowl advertisers) in categories of beverages, snacks, athletic gear, automobiles and online services.
- Guiness over Budweiser
- Fat Tire over Bass
- Coke over Pepsi
- Hansen’s over Sprite
- Cape Cod over Lays
- Kettle over Tostitos
- adidas over Under Armour
- Reebok over Nike
- Lexus over Infiniti
- BMW over Audi
- LinkedIn over CareerBuilder
- Google Adwords over Salesgenie.com
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