Monthly Archives: February 2008
How Green is Your Cellphone?
Since the most “gadget conscious” cellphone users buy a new device every 9 months, use of recyled materials for these products makes perfect sense. Nokia has announced a prototype (not yet in the market) called Remade. The company is sending environmental signals in advance of … Continue reading
Filed under Environment, Mobile, Technology
That’s Amore
Do you like dining out on Italian food? The restaurant business has a reputation for high failure rates. I’m not sure whom to believe on the statistics, but I believe cabbies who recommend Italian eateries. And they’re never chains. Which … Continue reading
Filed under Brand, Food, Restaurants, Value, Viral
Signal-to-Noise Ratio: Dialing the Right Message
If you work in marketing, PR or journalism, you’re reading constantly. Email. Websites. Text messages. Blogs. Project briefs. Ad copy. Scripts. Court filings. Government documents. Speeches. Talking points. Press releases. White papers. Case studies. Time permitting, you probably read books and magazines. Possibly you groom … Continue reading
Filed under Creativity, Uncategorized, Work, Writing
What the Girl Scouts Taught Me About Customer Conversations
Marketers talk a lot about engaging conversations with customers. But short of focus groups and customer satisfaction surveys, do many marketers talk (in the same room) with customers? I mean themselves (not a hired firm) spending time one-on-one and face-to-face to hear and see customers’ likes and dislikes? … Continue reading
Filed under Customers, Loyalty, Uncategorized, Work
Everything Old is New Again
If you drive a Corvette and play TaylorMade Tour Preferred (TP) golf clubs you may have a deja vu moment when popping the back lid of your sports car. It’s the brand badges. They have similarities. Fast cars and golf … Continue reading
Filed under Awareness, Brand, Brand Placement, Sports
Learning by Doing: Makes Good Sense
At first glance, this post on the Google blog would appear to be high-brow coming from a writer whose title is Chief Economist. But its premise is simple: Google does well because it has been “learning by doing” the past decade. Makes … Continue reading
Filed under Creativity, PR
“We are the third place in the lives of millions of our customers”
Starbucks knows we have homes and most of us work, so I assume that the ‘third place’ in some of our lives is, well, at Starbucks, standing in line before that morning commute, zipping into a drive-through on a summer road trip, or just hanging out … Continue reading
Filed under Creativity, PR
Microbrand Monday: Dr. Bronner’s Magic Soaps
The first time I saw Dr. Bronner’s Magic Soaps I was shucking fresh produce at a farmer’s market (Windmill Farms) during college. I’m older and no longer stack bananas to pay the bills, but I still use Dr. Bronner’s. Why? Is it the original … Continue reading
Filed under Brand
Hillary or Barack: Whose Website is Best?
Whose website is best? Hillary or Barack? It’s important. This presidential election cycle is more interesting than any previous one, having been shaped by the web and the online marketing of candidates. It will be studied by strategists long after November, along with … Continue reading
45 Excellent Blog Designs
If you don’t subscribe to Smashing Magazine RSS feed, I recommend it. I’m not a designer, but appreciate seeing fresh material. Here’s a link to 45 excellent blog designs that Smashing featured a few days ago. Beautiful. The website provides … Continue reading
