The topic of personal brand is fascinating. It starts with our names given at birth (no wonder some performers switch theirs). Tom Cruise? Compare to Thomas Cruise Mapother IV? Bono? He just wouldn’t be the same as Paul Hewson.
Star power and success aside, the web makes it possible for the rest of us to cultivate and grow a personal brand.
Author/blogger Tim Ferriss has good basic advice on maintaining your personal brand and reputation. Note the story he tells of a quick online background check on a VP of a prospective PR firm and what he found.
Google yourself. What comes up? Are you a needle in a haystack, or a nail on a platter?
