New report from Harris Interactive says 1 in 5 people in the U.S. describe themselves as knowledgeable about cars and tend to share their opinions with others.
Since vehicles and brands often serve as an emotional extension of our personalities (Volvo, Mini Cooper, Hummer, BMW, Toyota Prius), it’s no surprise that many of these self-described automotive “influentials” talk to family (60%) and friends (58%) about their cars.
At the most basic human level, it’s a way to get recognition for your choice and reinforce your decision by convincing others to do the same.
Remember when nearly every soccer mom had a mini van?
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