Cisco today announced it’s going to be selling a very fast network switch to help operators handle an expected wave of Internet data, driven in part by the trend of remote servers and applications otherwise known as “cloud” computing.
Marketing minds for network gear makers like Cisco, Nortel and Juniper are forever searching for memorable ways to describe what their products do. Speed is thrilling (after security), and most I.T. types thrive on knowing what’s fastest in the marketplace.
Cisco’s reporter briefings of the new switch, Nexus 700, didn’t immediately resonate for me. The company claims the product can transfer all 90,000 Netflix movies in 38.4 seconds, or transmit a 2-megapixel digital camera picture to every person in the world in 28 minutes.
Instead of crafting this type of messaging, what would be the most memorable is a live demonstration.
At least of the Netflix visual.
It would also be a PR boon for both Cisco and Netflix — all in under 40 seconds, captured on video and posted on YouTube for all to see and share.
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