Ever had a bowl of Cheerios? Probably.
Ever made a video about Cheerios? Probably not.
The people at General Mills are hoping for some word-of-mouth magic with a user generated content contest.
The Cheerios “4in6 TV Contest” takes an older consumer product and marries it with newer marketing tactics.
But the contest title, which extols the health benefits of using the product (lower your cholesteral 4% in 6 weeks) is hardly the stuff of YouTube viewing fare.
User generated content like TV commercial projects are not new.
With a health pitch, you have to wonder if General Mills is targeting dieticians, nurses and physicians — or mothers and children — with its contest.
It’s an improvement over this 1960 commercial for V8 and Cheerios (what an unlikely combo).
What would you do if brand manager for Cheerios?
